If web 2.0 is about social software, web 3.0 takes those technologies a step further. There is much speculation about the direction that the next generation of web tools will head. Jim Hendler, among others, sees the next generation of web technologies in the area of semantic technologies. Such technologies seek to take large amounts of data and form it into something useful. Arguably, mashups could be called web 3.0 technologies. Some of the developers named in the article that are working in the area of semantic technologies are: http://www.talis.com/, http://www.garlik.com/, and http://www.mondeca.com/.